It’s been our experience that the key component of a successful change is a good explanation—not data, spread sheets or PowerPoint—but rather, giving the audience a true sense of meaning that they can relate to.

We tell stories because we’ve found it to be an effective way of engaging you with our methods. One of the more popular analogies we use is that of the chef and the cook. Here’s a little more about what we mean:

In our experience, approaches to developing talent and managing change that rely on loading people up with more and more skills and recipes (four step techniques) rarely achieve their goal.

We call this ‘training cooks’.



We describe cooks as those who are well trained at following instructions—they are prescriptive. They can read a recipe, identify the ingredients and have the techniques and skills needed to follow the recipe closely. If they are to be measured by their skills alone, they are top-class.



Chefs have the same mastery of their skills and techniques as cooks, but the difference is, they also understand intuitively what works. Aware of the deeper principles that underpin the recipes, they are able to adapt them to suit the variables at play. And aware that no two situations are ever exactly the same, they approach problems with the confidence to experiment, take occasional risks and create new five star dishes.

Rather than training your leaders to follow fashionable management recipes (as cooks), we help transform them into chefs who can adapt their skills and knowledge to work with the unique variables they face and create solutions that enable sustainable change.